What do Americans look for in a car? I've heard many answers when I've asked this question. The answers include excellent safety ratings, great gas mileage, handling, and cornering ability, among others. I don't believe any of these. That's because the first principle of the Culture Code is that the only effective way to understand what people truly mean is to ignore what they say. This is not to suggest that people intentionally lie or misrepresent themselves. What it means is that, when asked direct questions about their interests and preferences, people tend to give answers they believe the questioner wants to hear. Again, this is not because they intend to mislead. It is because people respond to these questions with their cortexes, the parts of their brains that control intelligence rather than emotion or instinct. They ponder a question, they process a question, and when they deliver an answer, it is the product of deliberation. They believe they are telling the truth. A lie detector would confirm this. In most cases, however, they aren't saying what they mean. -- The culture code.

It was Edison who said ‘1% inspiration, 99% perspiration’. That may have been true a hundred years ago. These days it's ‘0.01% inspiration, 99.99% perspiration’, and the inspiration is the easy part. -- Linux Torvalds

If it keeps up, man will atrophy all his limbs but the push-button finger. -- Frank Lloyd Wright

The job of a leader today is not to create followers. It’s to create more leaders. -- Ralph Nader

If there is a will, there is a way. -- unknown

The hardest part of design ... is keeping features out. -- Donald Norman

The question isn’t who is going to let me; it’s who is going to stop me. –Ayn Rand

The only person you are destined to become is the person you decide to be. –Ralph Waldo Emerson

If you can dream it, you can achieve it. –Zig Ziglar

When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life. –John Lennon