Measure everything you can about the product, and you'll start seeing patterns. -- Max Levchin, PayPal founder, Talk at StartupSchool2007

Actually, the essence of boredom is to be found in the obsessive search for novelty. Satisfaction lies in mindful repetition, the discovery of endless richness in subtle variations on familiar themes. -- George Leonard, Mastery.

Within a computer natural language is unnatural. -- Alan J. Perlis (Epigrams in programming)

Well, if you talk about programming to a group of programmers who use the same language, they can become almost evangelistic about the language. They form a tight-knit community, hold to certain beliefs, and follow certain rules in their programming. It’s like a church with a programming language for a Bible. -- Gary Kildall (inventor of CP/M, one of the first OS for the micro).

Hence my urgent advice to all of you to reject the morals of the bestseller society and to find, to start with, your reward in your own fun. This is quite feasible, for the challenge of simplification is so fascinating that, if we do our job properly, we shall have the greatest fun in the world. -- E. W. Dijkstra, On the nature of computing science.

You have to write for your audience. I would never write (1..5).map &'*2' in Java when I could write ListFactoryFactory.getListFactoryFromResource( new ResourceName('com.javax.magnitudes.integers'). setLowerBound(1).setUpperBound(5).setStep(1).applyFunctor( new Functor () { public void eval (x) { return x * 2; } })) I'm simplifying, of course, I've left out the security and logging wrappers. -- Reginald Braithwait

I find that the harder I work, the more luck I seem to have. ~Thomas Jefferson

The battles that count aren't the ones for gold medals. The struggles within yourself--the invisible battles inside all of us--that's where it's at. –Jesse Owens

Nothing is impossible, the word itself says, “I’m possible!” –Audrey Hepburn

A successful man is one who can lay a firm foundation with the bricks others have thrown at him. ~David Brinkley