What do Americans look for in a car? I've heard many answers when I've asked this question. The answers include excellent safety ratings, great gas mileage, handling, and cornering ability, among others. I don't believe any of these. That's because the first principle of the Culture Code is that the only effective way to understand what people truly mean is to ignore what they say. This is not to suggest that people intentionally lie or misrepresent themselves. What it means is that, when asked direct questions about their interests and preferences, people tend to give answers they believe the questioner wants to hear. Again, this is not because they intend to mislead. It is because people respond to these questions with their cortexes, the parts of their brains that control intelligence rather than emotion or instinct. They ponder a question, they process a question, and when they deliver an answer, it is the product of deliberation. They believe they are telling the truth. A lie detector would confirm this. In most cases, however, they aren't saying what they mean. -- The culture code.

The opposite of love is not hate, it's indifference. -- Elie Wiesel

Hence my urgent advice to all of you to reject the morals of the bestseller society and to find, to start with, your reward in your own fun. This is quite feasible, for the challenge of simplification is so fascinating that, if we do our job properly, we shall have the greatest fun in the world. -- E. W. Dijkstra, On the nature of computing science.

A year spent in artificial intelligence is enough to make one believe in God. -- Alan J. Perlis (Epigrams in programming)

The president was visiting NASA headquarters and stopped to talk to a man who was holding a mop. “And what do you do?” he asked. The man, a janitor, replied, “I’m helping to put a man on the moon, sir.” -- The little book of leadership

Hence my urgent advice to all of you to reject the morals of the bestseller society and to find, to start with, your reward in your own fun. This is quite feasible, for the challenge of simplification is so fascinating that, if we do our job properly, we shall have the greatest fun in the world. -- E. W. Dijkstra, On the nature of computing science.

Change your thoughts and you change your world. –Norman Vincent Peale

Challenges are what make life interesting and overcoming them is what makes life meaningful. –Joshua J. Marine

When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life. –John Lennon

If you do what you always did, you will get what you always got. ~Anonymous