What do Americans look for in a car? I've heard many answers when I've asked this question. The answers include excellent safety ratings, great gas mileage, handling, and cornering ability, among others. I don't believe any of these. That's because the first principle of the Culture Code is that the only effective way to understand what people truly mean is to ignore what they say. This is not to suggest that people intentionally lie or misrepresent themselves. What it means is that, when asked direct questions about their interests and preferences, people tend to give answers they believe the questioner wants to hear. Again, this is not because they intend to mislead. It is because people respond to these questions with their cortexes, the parts of their brains that control intelligence rather than emotion or instinct. They ponder a question, they process a question, and when they deliver an answer, it is the product of deliberation. They believe they are telling the truth. A lie detector would confirm this. In most cases, however, they aren't saying what they mean. -- The culture code.

Something Confusing about "Hard": It's tempting to think that if it's hard, then it's valuable. Most valuable things are hard. Most hard things are completely useless -- (picture of someone smashing their head through concrete blocks kung-fu style). Hard DOES NOT EQUATE TO BEING valuable. Remember Friendster back in the day? You'd sign in, invite friends, have 25 friends, go to their profile, and then it'd show how you were connected to each one. That's an impressive [some geeky CS jargon] Cone traversal of a tree - 100 million string comparisons per page -- it won't scale. Used to take a minute per page to load, and Friendster died a painful death. MySpace -- not interested in solving problems They use the shortcut of "Miss Fitzpatrick is in your extended network" (i.e. even when you're not even signed up for MySpace) They didn't solve the hard problem. But they make the more relevant assumption that you want to be connected to hot women. [LOL] Shows Alexa graph showing that in early 2005 Myspace took off, and quickly bypassed Friendster and never looked back. -- Max Levchin, PayPal founder, Talk at StartupSchool2007

The most damaging phrase in the language is, It's always been done that way. -- Rear Admiral Grace Hopper

Good coders code, great reuse. -- http://www.catonmat.net

To follow the path: look to the master, follow the master, walk with the master, see through the master, become the master. -- Modern zen Poem

The general principle for complexity design is this: Think locally, act locally. -- Richard P. Gabriel & Ron Goldman, Mob Software: The Erotic Life of Code

If you’re going through hell keep going. ~Winston Churchill

There is only one way to avoid criticism: do nothing, say nothing, and be nothing. –Aristotle

The road to success and the road to failure are almost exactly the same. ~Colin R. Davis

When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us. –Helen Keller